Planters was founded by Italian immigrant Amedeo Obici. He started his career as a bellhop and fruit stand vendor in Scranton, Pennsylvania.
Obici later moved to Wilkes-Barre, opened his own fruit stand, and invested in a peanut roaster. Obici turned peddler within a few years, using a horse and wagon, and calling himself "The Peanut Specialist".
In 1906, Obici entered a partnership with Mario Peruzzi. Peruzzi had developed his own method of blanching whole roasted peanuts, doing away with the troublesome hulls and skins; and so with six employees, two large roasters, and crude machinery, Planters was founded.

Description: Dark blue body and roof; black chassis; black seat; gold grille; gold 12 spoke wheels; plain black tyres; gold windscreen; type 1 rear doors; red rear lights; without base hole at rear of body; the Planters logo with Mr Peanut is on both sides of the enclosed cargo bed side panels and cab sides; 'PLANTERS' in yellow lettering across rear doors.

Variations: No known variations.(see Important note below)

Notes: This model is packaged in its original straw-style window box.

⚠ Important note: Only 36 models were produced with 'BOSTON' in yellow or white lettering on front plate and with white print to rear door decal but these were Code 2 models and not from the Alternative Collection. These are hard to find.